he777 Privacy Policy

he777 ("the Platform", "we", "us") operates he777.asia as an online casino and sports betting platform. This Privacy Policy ("Policy") describes how we collect, use, retain, share, and protect personal data relating to individuals who register accounts, browse the Platform, or otherwise interact with he777 services ("Players", "you").

By registering a he777 account, making a deposit, placing a bet, or continuing to use he777.asia, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not consent, you must refrain from using he777 and should close any existing account by contacting our support team.

This Policy should be read alongside the he777 Terms and Conditions, which govern the broader relationship between you and the Platform. In the event of conflict between this Policy and the Terms and Conditions on a privacy-specific matter, this Policy shall prevail.

he777 collects personal data from Players through multiple channels. The categories and specific data points collected are set out below.

he777 does not collect sensitive personal data such as racial or ethnic origin, religious beliefs, political opinions, health data, or biometric data beyond what is strictly required for identity verification. Full payment card numbers are never stored on he777 servers — card transactions are processed by PCI-DSS-compliant third-party payment gateways only.

he777 processes your personal data for the following purposes:

1. Account Administration — to create, manage, and secure your he777 account, authenticate logins, and process account changes;
2. Transaction Processing — to process deposits from JazzCash, Easypaisa, HBL, UBL, and other supported payment methods, and to process withdrawal requests to your registered accounts;
3. Identity Verification & KYC — to verify your identity, confirm your age (18+), and comply with anti-money-laundering obligations before processing withdrawals;
4. Fraud Prevention & Security — to detect and prevent fraudulent activity, unauthorised access, duplicate accounts, money laundering, and other prohibited conduct;
5. Responsible Gaming — to monitor Player behaviour for indicators of problem gambling and to apply self-exclusion, limit, or restriction measures as requested by Players or triggered by Platform safeguards;
6. Platform Improvement — to analyse usage patterns, fix technical issues, and improve the he777 user experience for Pakistani Players;
7. Customer Support — to respond to queries submitted via live chat or email and to maintain records of support interactions;
8. Marketing Communications — to send promotional offers, bonus notifications, and platform updates to Players who have not opted out of marketing communications. Players can opt out at any time via account settings or by contacting support.

he777 processes personal data under the following legal bases:

• Contractual necessity — processing required to fulfil our obligations under the he777 Terms and Conditions, including account management, transaction processing, and support;
• Legal obligation — processing required to comply with anti-money-laundering regulations, KYC obligations, and any lawful order from competent authorities;
• Legitimate interests — processing for fraud detection, security monitoring, Platform improvement, and responsible gaming oversight, where such interests are not overridden by your privacy rights;
• Consent — processing for optional marketing communications, where you have provided explicit consent. Consent can be withdrawn at any time without affecting the lawfulness of prior processing.

he777 does not sell or rent personal data. We share data with third parties only in the following circumstances and subject to contractual data-processing obligations:

• Payment Processors — JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Visa/Mastercard networks, Skrill, Neteller, and USDT wallet services receive transaction-level data required to process deposits and withdrawals;
• Game Providers — WM Live, Pragmatic Play, PG Soft, and other studio partners may receive anonymised session data necessary to deliver game content;
• Identity Verification Services — third-party KYC providers may process CNIC data and liveness checks on behalf of he777 solely for verification purposes;
• Legal and Regulatory Authorities — he777 will disclose personal data to law enforcement agencies, regulatory bodies, or courts where required by law or valid legal process;
• Fraud Prevention Networks — aggregated, anonymised risk indicators may be shared with industry fraud-prevention networks to identify and block fraudulent activity across platforms.

All third-party service providers with whom he777 shares personal data are required by contract to process that data only for the specified purpose, to maintain appropriate security measures, and to delete or return data upon termination of the service relationship.

he777 uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small data files stored on your device when you access he777.asia. We use the following categories of cookies:

• Strictly Necessary Cookies — required for Platform functionality, including maintaining your login session, storing your account preferences, and processing transactions. These cannot be disabled without breaking Platform functionality.
• Analytics Cookies — used to understand how Players navigate he777.asia, which pages are most visited, and where technical issues occur. Data is aggregated and anonymised.
• Security Cookies — used to detect fraudulent login attempts, duplicate accounts, and suspicious session activity.

You can manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies will impair or prevent use of he777. he777 does not use third-party advertising or behavioural tracking cookies.

he777 retains personal data for the period necessary to fulfil the purpose for which it was collected, subject to the following minimum retention periods:

• Account registration and KYC data: retained for a minimum of five (5) years following account closure, to satisfy anti-money-laundering record-keeping requirements;
• Transaction records (deposit/withdrawal history): retained for a minimum of five (5) years from the date of each transaction;
• Support communications: retained for two (2) years from the date of the last interaction;
• Usage and analytics data: retained in anonymised form for up to three (3) years for Platform improvement purposes.

Following the expiry of applicable retention periods, he777 will securely delete or anonymise personal data in accordance with its data disposal procedures.

Subject to applicable law, registered he777 Players have the following rights in relation to their personal data:

1. Right of Access — you may request a copy of the personal data he777 holds about you;
2. Right to Rectification — you may request correction of inaccurate or incomplete personal data;
3. Right to Erasure — you may request deletion of your personal data, subject to he777's legal retention obligations;
4. Right to Restriction — you may request that he777 restrict processing of your data in certain circumstances;
5. Right to Object — you may object to processing based on legitimate interests, including direct marketing;
6. Right to Data Portability — you may request your data in a structured, machine-readable format where processing is automated and based on consent or contract.

To exercise any of these rights, contact he777 at [email protected] with the subject line "Data Rights Request". he777 will acknowledge your request within 5 business days and respond within 30 calendar days. We may require identity verification before processing data rights requests.

he777 implements appropriate technical and organisational security measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. Measures in place include:

• 256-bit SSL/TLS encryption on all connections between Players and he777.asia;
• Password hashing using industry-standard algorithms — plaintext passwords are never stored;
• OTP-based authentication for login from unrecognised devices;
• Access controls limiting employee access to personal data on a need-to-know basis;
• Regular security reviews and penetration testing of Platform infrastructure;
• Encrypted storage for all KYC and identity documents.

Despite these measures, no system can guarantee absolute security. In the event of a data breach affecting Players' rights and freedoms, he777 will notify affected Players and relevant authorities in accordance with applicable legal requirements.

18+ he777 is strictly an adult platform. We do not knowingly collect personal data from individuals under the age of 18. If he777 becomes aware that personal data has been collected from a person under 18, that account will be immediately closed, all associated data will be deleted to the extent permitted by law, and the matter will be reviewed under he777's responsible gaming protocols.

Parents and guardians in Pakistan who believe a minor has accessed or registered on he777 should contact support at [email protected] immediately. he777 takes underage access to gambling platforms extremely seriously and cooperates fully with any investigation or remedial action.

he777 may update this Privacy Policy from time to time to reflect changes in Platform operations, legal requirements, or data processing practices. The date of the most recent revision is displayed at the top of this page. Material changes — particularly those affecting your rights or the purposes for which we process your data — will be communicated to registered Players via the Platform or by email where contact details are available.

Continued use of he777 following publication of a revised Privacy Policy constitutes acceptance of the updated terms. If you do not accept the revised Policy, you should cease use of he777 and request account closure.

For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by he777, please contact our support team. The preferred contact method is via live chat on he777.asia, available 24/7 in English. For written correspondence specifically relating to data protection matters, contact us at the email address below — displayed as plain text only in accordance with our platform communications policy:

[email protected]

he777 will acknowledge data-related enquiries within 5 business days. Where your enquiry relates to a formal data rights request under applicable law, he777 will provide a substantive response within 30 calendar days of receiving the request and completing any required identity verification.